… New Arrivals
Burberry has teamed with Google to add a dose of romantic emotion to technology: Burberry Kisses.
This special platform allows you to send virtual kisses around the globe and follow the journey to their destination via Google Earth and Streetview. Just click the option to slick your lips — virtually speaking — with a choice of five shades from the Burberry Beauty range and off it goes to your loved one.
“We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space,” said Christopher Bailey, the brand’s chief creative officer. He said Burberry Kisses began with the idea of “giving technology a bit of heart and soul and using it to unite the Burberry family across the world — by telling a story that makes the digital personal.”
The sender can then follow the kiss envelope to its destination via a Google Earth and Street View technology — with images enhanced by Burberry’s creative team — and watch it be delivered. Maps on the site will show the latest kisses moving around the world and which cities are getting the most action. Follow that kiss! [KB]
video by Burberry | Courtesy of WWD
She is one of the hottest models on the block, and that means K-Ching for this little lady: Cara Delevingne is the face – or better – the body for the new Burberry “Body Tender” campaign.
She is already the face of the ready-to-wear collections and regularly marches down the catwalks for the British brand, but now she has fronted her first fragrance campaign. The British model of the moment is the poster girl for the luxury brand’s latest addition to the Burberry Body Collection of scents, Tender, and one look at the photo and it’s clear why she is the absolute darling of the model world: Mario Testino took a photo of Cara while she is lying on a yacht wearing a classic trench coat with the Houses of Parliament in the backdrop.
Soft, sexy and stunning: being British never looked this classy. [EH]
pics by Mario Testino | video Burberry