Good Girls go Gucci
What do Blake Lively, Halle Berry and Zoe Saldana have in common, besides being annoyingly stunning? They are also good girls. That’s exactly why they are the new names to support Gucci’s Chime for Change campaign.
The actresses join existing ambassadors and co founders Beyoncé Carter-Knowles, Salma Hayek and Frida Giannini in a star studded video on Vogue.co.uk where they declare that “anything is possible for women around the world”.
Gucci’s manifesto highlight “three of the most powerful tools a woman can have to help change the world: education, health and justice”.
And just to keep men in the loop too, they added a dash of Y chromosomes in the form of John Legend and Ziggy Marley. There is a lot to achieve before their dreams become reality – education, health and justice, that’s no simple wishlist – but it least they have our attention. Now let’s hope these videos will be watched, followed and lived by as much as we normally would with Gossip Girl. [EH]