1. The Alma bag was created as a special order for Coco Chanel
In 1925, Coco Chanel special-ordered a day-sized version of the Alma Voyage (a luggage bag). It was one of the first handbags of the French fashion house. Not many people know about the connection between the great Coco Chanel and the Alma bag and it wasn't until the 1930's that Gabrielle Chanel gave Louis Vuitton permission to produce the bag on a larger scale.
2. Audrey Hepburn is responsible for the creation of the Speedy bag as we know it
Like Coco Chanel, Audrey Hepburn asked Louis Vuitton for a special size bag. She coveted a style similar to the Keepall travel bag, but miniaturized so that she could carry it regularly. Louis Vuitton designed the Speedy 25 especially for her, whereafter it was turned into a regular-production piece that became a signature piece of the brand.
3. The Noé bag was developed to hold bottles of champagne
The Louis Vuitton Noé bag started out as a custom project. When a champagne producer asked Gaston-Louis Vuitton to develop a stylish bag in which he could transport five bottles of champagne, Gaston-Louis Vuitton designed a simple bucket shape bag which could hold four bottles upright and the fifth upside down. The drawstring would secure the bottles from rattling around. This makes the Noé perfect for a picknick party!
4. Both Louis Vuitton's famous Damier and Monogram prints were created to avoid copycats
The first Louis Vuitton trunks did not have the LV monogram or Damier canvas yet. The trunks were extremely high-quality, but were relatively ordinary in appearance as they did not have any pattern or signature style. To distinguish the trunks from imitator trunks, Louis Vuitton introduced the Damier and Monogram prints. More than a hundred years later the printed canvas still reigns.
5. Louis Vuitton didn't get an all-leather bag line until 1985
Although modern Louis Vuitton shoppers think of the fashion house as the brand with one of the largest assortments in materials and styles, Louis Vuitton didn't start to use leather for its products until in the mid-80s, with the introduction of their Epi leather line.
6. Much of Vuitton's empire is attributable to a technological advance made in 1959
In 1959 Louis Vuitton came up with a breaktrough in the coating process which made coated canvas thinner, softer and more pliable. This created a material that was much more appropriate for use in the manufacturing of handbags. The canvas is still one of the sturdiest material in the business.