Chanel is launching a new it-bag in April

24 January 2017

Chanel will launch a new bag! Model Cara Delevingne, who claimed to retire from modeling in 2015, showed off the 'Gabrielle Bag' in Chanel's Spring 2017 runway. The new bag goes by the name 'Gabrielle', inspired by the one and only Gabrielle Chanel.

Chanel invites 4 style stars
The bag has a convertible strap which makes it possible to wear the bag multiple ways. Besides Cara Delevingne, Pharrell Williams, Kristen Stewart and Caroline de Maigret will also be featured in the campaign. The four ambassadors will each style it in a different way.

The first guy in a handbag campaign
Lots of people were surprised by the fact Pharrell will star in the campaign. Pharrell will be the first man ever to star in a handbag ad for Chanel. Besides his blurring of gender binaries in fashion, he has been a good friend of Karl Lagerfeld for years. He made his debut for Chanel in 2014 and collaborated on custom pieces like the Chanel rosaries he often wears. 

The campaign will launch April 3 which means you won't have to wait that long anymore. The countdown starts!