In today’s world of fast fashion, it’s rare that a style or silhouette will stay on trend for a very long time. Often different designs come and go quickly. However, there are a few exception and one of these exceptions is the timeless wrap dress, introduced by Diane von Fürstenberg.
The birth of the wrap dress
Diane von Fürstenberg launched her design career with a cotton dress and a ballerina-style wrap skirt. Two years later in 1974, she came to the idea of redesigning the two pieces into one garment and the wrap dress was born. The dress was an instant sell-out and was loved by thousands of women. By the end of the 1970’s von Fürstenberg had sold well over a million pieces of her signature garment. The first wrap dress was made in a wood-grain print, but within a few years the dress was manufactured in every pattern you can imagine.
For every body type
The wrap dress was an international success, and put DVF’s name on the fashion map. The succes of the dress lies behind its flattering fit and style, which makes it suitable for every body type. The dress works for both day and night wear and is available in an endless range of prints and colors.
Ups and downs
Like any classic fashion piece, the wrap dress has had its ups and downs. The wrap dress' biggest moment was in 1976, when it was was famously showcased on the cover of Newsweek as a symbol of the newly powerful liberated woman. The wrap dress symbolized a woman who could excel in a work environment without sacrificing her femininity. Perhaps a victim of its own fame, the wrap dress went out of production a few years later, and many felt it would become a historical footnote. But in 1997, Diane von Fürstenberg decided to revive the dress when she saw young women wearing vintage DVF dresses. It was obvious to her that the dress was once again timely: “That dress has paid the bills,” she remarked.