Gucci is a brand on the rise since Alessandro Michele became the new creative director of the brand in 2015. You can spot Gucci bags, shoes and clothing left, right and centre on social media pages and basically every street style feature. One thing that especially stands out is the sand coloured monogram canvas, with the double G's. In this masterclass we will talk about his iconic print, starting with a bit of history on the house of Gucci.
Italian in London
As a young man, Guccio Gucci left Tuscany for England to start his job in the tourist business. He worked in the Savoy Hotel in London, where he regularly saw the most prestigious guest, their fabulous equestrian equipment and their impressive appearances. When Guccio returned to Florence, he was determined to combine the English aesthetics with Italian craftsmanship. As soon as he set foot on Italian ground, he worked in one of the many leather workshops in Florence, to master the skill of leather making. He opened his first shop in 1921, where he sold high quality leather goods.
The double G
Guccio produced luggage and other leather trunks all through the 20's and by the end of the 30's he had expanded his collection with shoes and handbags. Unfortunately war came and leather became a scarce product. Gucci turned to canvas as a substitute, the fabric that's still used for some bags nowadays. The canvas had a diamond pattern, without a visable logo. No wonder the pattern was called Gucci Diamante. This was the starting point of the original GG canvas. The GG canvas, the Gucci monogram, was established in the mid 60's. The print has the same diamond pattern, but the double GG logo is closing the corners. Gucci stated that it was an i"nstantly recognizable symbol of luxury and leisure". Other variations of the GG canvas are the Guccissima and the Microguccissima.
The canvas pattern never left the company and many bags still have this iconic print. For example, the Jackie O bag has been released in canvas many times. The Jackie bag is currently still available in the standard sand coloured canvas, but has also been launched in the black and white canvas. The Boston bag is also one of the showpony's of GG canvas. Since 'logomania' is on it's return, Gucci happily participated in the trend with a new bag, the Dionysus. The Dionysus feautures the iconic GG canvas print, but the most popular versions of the bag are adorned with patches, jewels and beads.