Alessandro Michele was appointed as the new creative director just one year ago, but he has already completely changed the tide for Gucci. Every major blogger and celebrity is smitten with the new designs, such as the Dionysus bags and the Webby sandals. The fashion house has been featured on more magazine covers than any other brand and most importantly the sales have skyrocketed.
Gucci & graffiti
The runway show of the Fall/Winter 2016-17 was as much a succes as the previous show. An explosion of color, sequins, oversized glasses and loafers, all played a big part in the Gucci-extravaganza. The collection felt very modern and was made even more avant garde by artist GucciGhost. The artist from Brooklyn has been using Gucci's iconic logo in various graffiti art and on clothes.
The new it-bag
Instead of demanding a lawsuit, Michele invited GucciGhost for a collaboration, which resulted in various Gucci bags covered in graffiti letters and a silk skirt adorned with a hand-painted version of the logo. "I saw the way GucciGhost was using the symbol of the company and I thought it was quite genius," Michele told WWD. The leather shopper which was also a big hit last season, was reimagined by GucciGhost and marked with the text 'REAL'. The bag was received with great enthousiasm and we expect a full it-bag status when the design hits the stores.