Miuccia Prada, granddaughter of Mario Prada who founded the house Prada in 1913, has seen a lot in her years. In 1978 she took over her mother's role and became the brand's head designer and gave her first official show as creative director in 1989. There are many successful designs under her name, such as the classic minimalist black nylon bag.
But in 2020 Prada closes this chapter. In February we already heard the announcement that Raf Simons was named as co-creative director alongside Miuccia Prada. From that moment Raf Simons became a member of the Prada family and faced a challenging task.
The solo era of Miuccia Prada has a legendary closing with the Prada spring / summer 2021 men's collection. Like any other fashion house, Prada was forced to present the men's collection in a digital way. Prada has done this through a short film called "The show that never happened" (very appropriate).
The film is divided into 5 chapters and was co-developed with Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre. The film also has an underlying meaning, says Prada: "The different perspectives in the film inherently and fundamentally reflect the traditional fashion show, where each observer has his own physical and ideological point of view about the collection, his own opinion, his own observations".
Curious about what observations you will make? Click here to watch the movie and get carried away.