Mulberry

17 February 2016

The Mulberry tree
After his birthday in 1971, Roger Saul decided to spend his £500 birthday money on the founding of his own company: Mulberry, together with his mother Joan. He decided to name his company after the Mulberry tree he walked past everyday when going to school. Roger's sister, Rosemary, designed the iconic tree logo. Roger began by selling his own designs for leather chokers and belts to high fashion shops. His designs were made by local craftsman and were made from the best leather. 

Le Style Anglais
Roger’s early collections became really successful. In 1975 he opened his first factory, The Rookery. Short after he brought out the hunting, shooting and fishing collection which became famous worldwide. His new style of design was known as ‘Le Style Anglais’: modern luxurious designs with English references, without the stiffness associated with British fashion heritage. Two years later Mulberry launched a women’s ready-to-wear collection to accompany the luxury leather goods. In 1976 a Mulberry shoulder bag appeared in the American Vogue which marked the succes to come. 

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The Bayswater 
Until the beginning of this century, Paris and Milan held the monopoly on it-bags. But this changed in 2002 when Mulberry created the first British it-bag. The bag was named after a leafy area of West London: Bayswater. When Kate Moss was seen carrying a Bayswater, Mulberry's popularity sky-rocketed and they became the must-have British brand. The Bayswater was originally released in oak, chocolate and black buffalo leather. Recently, but is now available in a variety of different materials and colors and in four sizes. 

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Emma Hill
In 2007 Mulberry appointed Emma hill as the new creative director of the brand. She is the one that has been credited with Mulberry’s worldwide succes over the last years. Since the introduction of the Bayswater, Mulberry did not come with any new it-bags. But this changed when Emma Hill introduced the Alexa, Lily and Del Rey bag. 

Making a Mulberry 
Mulberry is the largest manufacturer of luxury goods in the UK. 50% of the leather goods of Mulberry are produced in their British factories called: The Rookery and the Willows. There is no automated machinery used to make Mulberry bags. At every stage of the production process bags are made by craftsmen.