Last week I discovered an Instagram account named Sciuraglam. This account (with 145k followers!) captures all fashionable older women in Milan. Angelo, an Italian student and owner of the account, explains in an interview with the british Vogue: “I didn’t have a real reason to start it, I just fel in love with these iconic women in Milan”.
Sciura means “rich women” in Milanese en refers to the (mostly) rich women he captures in the centre of Milan. “If I go to Bar Luce, there all always some stylish older women drinking coffee. Also, they do groceries dressed in Gucci and Prada”. Despite the beautiful fur and pearls the older ladies walk around in, Angelo’s main priority is the “inner beauty” of the ladies. This is what fascinates him and makes someone an interesting kandidate for the Instagram account.
That designer items are timeless is nothing new, but that it looks thát good at that age is a prospect that we can very much live with!
Below a preview of our favourite snapshots of the Instagram account: