Last month, The Ellen MacArthur Foundation announced that from 2025, fashion house Burberry no longer wants to use plastic packaging. In addition, the label says it will put an end to the unnecessary pollution of the earth. In six years Burberry's packaging will be recyclable, reusable or compostable. But that is not all, because Burberry is planning to replace all current hangers and bags with a sustainable alternative by the end of this year. Also, consumers get the chance to return the clothes hangers that they do not use.
Ricardo Tisci, the new creative director of Burberry, already started his sustainable tour last September when he said goodbye to fur once and for all. For example, Tisci's debut collection for Burberry was completely fur-free during London Fashion Week. By signing the so-called New Plastics Economy Global Commitment, a statement with which companies promise to combat global waste within the fashion industry in order to reduce their ecological footprint, Ricardo Tisci shows that he is taking serious steps towards a more sustainable production. One of the biggest goals within the New Plastics Economy Global Commitment is to reduce plastic by ensuring that all packaging is recyclable. In addition, Burberry has joined forces with Renewable Energy 100, a worldwide initiative consisting of more than a hundred companies that have stated that they will use energy more efficiently.
Major fashion brands such as Stella McCartney and H&M have already signed the New Plastics Economy Global Commitment. Let’s hope many more fashion houses will follow and continue the sustainable tour!