Studio Elsien Gringhuis

Tse Kao
22 September 2016

The current situation in the fashion industry is far from ideal. Fast fashion is having the upper hand and is taking its toll on people and even worse, nature. Us girls at love fashion, but at the same time we strive for a more conscious fashion industry. Which is why our motto is 'buy one piece, sell one piece'  and our favorite hashtag reads #ecochicrecycling. One of the brands we admire in terms of sustainability is Elsien Gringhuis.

The essence of clothing
Elsien Gringhuis is a dutch high-end fashion designer with her own namesake label, where she focuses on the essence of clothing. She designs highly innovative patterns that reduce waste as much as possible. Gringhuis describes her collections as timeless, chic, clean and minimalist, but with innovative details. All the products she produces are from the best quality of fabric, cuts and finishes. We especially love that every step in the process is sustainable, even the energy that is used is green. To support Dutch craftsmanship, everything is produced in the Netherlands. 


Fast fashion
A brief description of fast fashion would be following: an insanely fast translation of catwalk trends into chain store collections but also the growing number of collections that both high street brands and fashion houses alike produce. Since the production process needs to accelerate to make it all happen, the, the consequences for the environment are catastrophic. New technologies create more waste and people need to work twice as hard, only to receive a very small salary.

Make it sustainable
Elsien never liked the concept of releasing a new clothing line, more than 4 times a year. She implemented the idea of releasing collections whenever she wanted, creating a basic collection and enriching it with complementing collections that she brings out once in a while. The items remain available, as long as the fabrics are available. She isn't able to make 100% sustainable clothing yet, but she tries to use as much certified sustainable materials as possible, which is 80% at the moment. To reduce the carbon footprint and prevent having any fabric waste left, she practices a made-to-order business.